Appearing with his wife, Ali Hewson, Bono is featured in the new Louis Vuitton Core Values campaign, each wearing clothes from their Edun line. Edun, which was started in 2005, helps encourage trade with Africa and has a mission to rid the country of poverty. The image, shot by Annie Leibovitz, shows the couple landing in a remote area of South Africa with the tagline reading “Every journey began in Africa.”
