Prada finally awoke to find themselves behind all the other fashion houses in terms of technology, so the last 72 hours have seen them catch up with a stylish vengeance. Since the Milan livestream of its menswear collection, Prada has continued with its explosion of online presence including higher-res video of the show on the Prada website, the full series of spring/summer 2010 women’s and men’s campaign photos shot by Steven Meisel, an ad campaign takeover of the New York Times homepage, an official Prada YouTube channel and following Dior's lead (also shot in Shanghai), a collaborative short film for Prada by artist Yang Fudong, called "First Spring."
