Friday, November 26, 2010
Beauty: Rimmel vs ASA
Via HuffPost Style: A new Rimmel mascara ad has Brit officials calling foul. In the controversial spot, Georgia May Jagger -- the daughter of rockstar-meets-model parents Mick Jagger and Jerry Hall -- is shown in three overlapping shots that seemingly show off the ability of Rimmel's 1-2-3 Looks Mascara to give you three uniquely different lash looks. Yet, the tiny print at the bottom says, "shot with lash inserts," or code word for fake lashes. The British Advertising Standards Authority (ASA), however, doesn't think the disclaimer is sufficient, and has yanked the commercial, and also banned the print ad from running in magazines. "Because we considered that the use of different length lash inserts applied to the eyelash area was likely to distort the visual representation of the effect achievable from the use of the product alone, we concluded the images in the ad were misleading," stated the ASA. This isn't the first time Rimmel's mascara ads have landed in trouble with the ASA.