Sunday, October 17, 2010

Fashion/Tech: Digitally Intelligent Luxury

New York-based Luxury Lab has released its second annual Digital IQ Index of Luxury Brands. The study quantifies the digital competence of 72 global luxury brands by accessing brand websites, digital marketing strategies, social media initiatives and mobile applications. The Luxury Brands that ranked at the top of this year’s Index were Coach, Ralph Lauren, Louis Vuitton, Gucci, Hugo Boss and Burberry respectively.


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